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Should I study a Master of Marketing degree?

Mike Dilnot

Careers Commentator
The Master of Marketing program equips future business leaders with the strategic knowledge and practical skills required for a successful marketing career.

In the fast-moving world of marketing, master’s programs deliver up-to-date tuition in all aspects of brand management, marketing communications and consumer behaviour. In-depth theoretical studies are combined with project work and industry placements to nurture specialist knowledge in fields such as marketing strategy, decision making and market research. In line with current trends, most programs also dedicate significant time to exploring digital marketing, as well as the regulatory and ethical aspects of marketing strategy. The core element of the program is small compared to other postgraduate courses, placing a heavier emphasis on elective modules and thus allowing students to tailor their learning experience to their requirements.

The best institutions offer courses which are accredited by the Australian Marketing Institute, who work together with universities to ensure that course content remains up-to-date and relevant in a fast-changing industry.

Master of Marketing graduates can gain employment in senior management roles within advertising, brand management, e-commerce or sales. In recent years, there has been an increase in candidates taking positions in broader associated fields, including product research, public relations and advertising agencies. Whichever route is chosen, a marketing professional is a key link between an organisation, its product, and its consumers, making them a crucial driving force behind sales growth. The job is usually fast-paced and often high pressure, but it’s precisely this environment in which successful marketers thrive, and the exhilaration of successfully taking a new product to market, for example, can be hugely satisfying. Factor in starting salaries in the region of $50,000 and high bonus and commission potential, and it’s easy to see why this program is growing in popularity!