Bachelor
Curious about how the marketplace operates and why consumers respond as they do? Study marketing as part of the Bachelor of Business degree.
As a marketing student, you'll learn to identify and address customer needs, find out more about consumer behaviour, identify market insights, learn to integrate marketing communications and address social marketing issues. You'll also explore topics like strategic marketing and brand management.
Year 1In the first semester, you take four core courses that cover fundamental business concepts:
You may also study another course related to marketing, and start to take the first courses from your second major, minor(s) or elective courses.
Year 2 & 3You explore the tools and concepts required for gaining market insights, followed by the immersive experience where you apply these skills to make successful decisions.
Marketing courses may include:You also continue to take courses from your second major, minor(s) or elective courses.
Workplace experienceThe capstone project is the final part of your degree and takes place in your final semester. You can choose to work in an organisation of your choice, start your own venture or complete an applied project, bringing together your learning and gaining valuable experience.
Recent placements included:
Read more about workplace experience in AUT programmes, how it works and why it's so beneficial when you start your career.
Workplace experience in AUT programmes
Use our online tool to build your own degree and see what your three years of study could look like.
The outcomes for graduates of this major are outlined in the Graduate Profile below.
Current students looking for specific requirements for business majors should refer to Canvas.