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University of Otago

Master of Marketing (MMart)

  • Masters (Coursework)

The Master of Marketing (MMart) is a one-year or 18-month full-time degree that encompasses both coursework and research. The coursework component is spread over two semesters and is followed by the research component.

Key details

Degree Type
Masters (Coursework)
Course Code
MMart

About this course

The Master of Marketing (MMart) is a one-year or 18-month full-time degree that encompasses both coursework and research. The coursework component is spread over two semesters and is followed by the research component. Students have the opportunity to choose between an academic or an industry focus for their research project.

Graduates of the MMart programme will be prepared for a professional career in the public or private sector. The MMart can also be used as a pathway to doctoral-level study in Marketing for those students successfully completing BSNS 580.

Starts February.

Entry requirements

  1. Admission to the programme shall be subject to the approval of the Pro-Vice Chancellor (Commerce).
  2. Every applicant must either
    1. be a graduate and normally have achieved an average grade of B+ in the papers satisfying the final year major subject requirements for the degree, or
    2. have equivalent alternative qualifications or experience acceptable to the Pro-Vice-Chancellor (Commerce).
  3. In considering an applicant's qualifications, regard will be given to the detail of the course of study followed to gain the qualification, as well as the applicant's performance in the programme.

Study locations

Dunedin

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